MORGANTOWN, W.Va. – With major outlets reporting the new WVU Director of Athletics will be Wren Baker, the founders and staff of Country Roads Trust — which is blazing the way for West Virginia University student-athletes in Name, Image and Likeness deals — would like to be the first to welcome him to Morgantown.
Baker, the former University of North Texas Vice President and Director of Athletics, had an incredible impact on the Mean Green, and Country Roads Trust staff and members look forward a great relationship with him.
“We very much welcome Wren,” said Country Roads Trust co-founder Oliver Luck. “He’s extremely talented, having led North Texas into the American Athletic Conference as well as to record fundraising drives and athletic successes.
“Country Roads Trust is excited about creating a great relationship. Wren is terrific at external and fundraising processes, and we know we’ll have a productive relationship that will benefit all WVU student-athletes.”
Baker is a noted fundraiser who has led record-fundraising years at four different universities. During his tenure, UNT athletics registered the four best fundraising years in its history while securing 12 of the 20 largest gifts in athletics department history, six of the top 10 and the overall top four largest gifts in athletics department history. Under Baker’s leadership, UNT athletics set a school record for fundraising in a single year, nearly doubling the previous department record.
Country Roads Trust helps student-athletes by establishing NIL donation memberships and securing sponsorship deals, assuring WVU athletics attracts the very best talent. The Trust is aligned closely with the mission of WVU. Please see the website at www.countryroadstrust.com.
Country Roads Trust has the backing of an elite Athlete Advisory Team that consists of storied WVU sports legends Jerry West, Don Nehlen, Pat White, Darryl Talley, Da’Sean Butler, Mike Gansey, Ginny Thrasher, Pat McAfee, Jaida Lawrence Hart and Jedd Gyorko.