CHANGING THE GAME FOR WVU STUDENT-ATHLETES
NCAA rules have changed, ushering in unprecedented opportunities for college student-athletes in the new Name, Image and Likeness (NIL) ecosystem.
Now WVU fans and athletes can get in the game to make sure West Virginia University is competing not only athletically, but financially in that ecosystem. Country Roads Trust LLC is designed to facilitate NIL opportunities for Mountaineer student-athletes.
“The changing landscape of college athletics makes Country Roads Trust a necessity. We want West Virginia University athletics to attract the very best, not only because of our fine land-grant institution, but because of top-notch NIL opportunities. As we all know, our Mountaineers deserve the very best.”
“The college athletic world has never been more competitive, and the time has come for West Virginians across the board to step up and give our Mountaineer students the same – if not more – opportunities as others across the country.”