Country Roads Trust rated as one of the Top 10 Most Ambitious NIL Collectives by On3
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County Roads Trust: Country Roads Trust is an exclusive member-driven marketplace that provides one-of-a-kind benefits to West Virginia fans and connects them to the program and players like never before through Name, Image, & Likeness (NIL) opportunities, allowing our student-athletes to monetize their individual and collective brands.
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Make a One-Time Pledge

100% OF PROCEEDS GO TO ATHLETES

Country Roads Trust is an exclusive member-driven marketplace that provides one-of-a-kind benefits to West Virginia fans and connects them to the program and players like never before through Name, Image, & Likeness (NIL) opportunities, allowing our student-athletes to monetize their individual and collective brands.

Join Now!

PARTNERSHIP

We facilitate partnerships between business owners, student-athletes, and the local community.

SUPPORT

We aim to give all student athletes an opportunity to achieve excellence in NIL while preparing them for life after sports.

CONTRIBUTION

Our goal is to enhance the experience of West Virginia University student-athletes both on and off the field.

COMMUNITY

Build relationships between student-athletes, business owners and Mountaineer Nation.

Connect. Support. Inspire. Welcome to a new era of college athletics.

Connect. Support. Inspire. Welcome to a new era of college athletics.

College sports fans have always wanted to support and interact with their favorite athletes. The athletes have always wanted to engage with the fans and grow their own personal brands. Both sides are unsure of how, exactly, to make that happen within the confines of NIL law.

That’s where Country Roads Trust comes in.

Country Roads Trust is a fan club that connects athletes with fans while allowing the athletes to earn compensation for their name, image, and likeness. The Trust facilitates interactions between fans and athletes through a wide variety of platforms, including live interactive virtual interviews, in-person fan events, and even personalized birthday messages to fans from their favorite athletes.

At the heart of it all, Country Roads Trust unites fans with athletes in a way that has never been done before.

CRT WVU football player

Memberships

Make a one-time pledge
annual
Student $69.90

annual

Receive Country Roads Trust Supporter Decal
Receive Country Roads Trust Lanyard
Monthly Merchandise Giveaway
Invites To Two In-Person Events Annually
Join Now
1867 $186.70

annual

Receive Country Roads Trust Lanyard
Receive Country Roads Trust Supporter Decal
Access To Select Football Tailgates
Entry To Monthly Raffle For Signed Items
5% Discount – Country Roads Trust Store
Join Now
Country Roads $300

annual

All Benefits of 1867
Receive Country Roads Trust Hat
Receive (1) Player-Signed Item
10% Discount – Country Roads Trust Store
Join Now
BLUE $1000

annual

All Benefits of
1867 & Country Roads
Member Only Auctions
One (1) Player Signed Item
Invites to Special Events
Access To Football Tailgates
15% Discount – Country Roads Trust Store
Free Shipping
Join Now
GOLD $2500

annual

All Benefits of
1867, Country Roads & Blue
Two (2) Player Signed Items
20% Discount – Country Roads Trust Store
Ability To Request A Free Personalized Video
Free Shipping
Join Now
TRUST $5000

annual

All Benefits of
1867, Country Roads, Blue & Gold
Three (3) Player Signed Items
25% Discount – Country Roads Trust Store
Free Shipping
Join Now

Country Roads Elite

Multi-year engagements offer exclusive Mountaineer experiences, events, and benefits.

Contact Us

*Country Roads Trust monthly members can expect to receive a package 3 months into their membership. Annual members can expect packages as early as one month into their membership. Please email support@countryroadstrust.com for questions, concerns, and requests.

Latest News

The GOAT Pub + Country Roads Trust

NIL Pub Coming to Morgantown

Morgantown, WV – The GOAT Country Roads Pub is set to open the week of the first home football game […]

Country Roads Trust Charity Champions - July 2024

Charity Champions | Sean Martin

Charity Champions | Sean MartinWe are thrilled to introduce a new community service initiative in partnership with Encova Insurance. Charity […]

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“The changing landscape of college athletics makes Country Roads Trust a necessity. We want West Virginia University athletics to attract the very best, not only because of our fine land-grant institution, but because of top-notch NIL opportunities. As we all know, our Mountaineers deserve the very best.”

Oliver Luck, CRT Co-Founder
Oliver Luck
Former Athletic Director at West Virginia University
Country Roads Trust Co-Founder

“The college athletic world has never been more competitive, and the time has come for West Virginians across the board to step up and give our Mountaineer students the same – if not more – opportunities as others across the country.”

Ken Kendrick, CRT Co-Founder
Ken Kendrick
Managing General Partner of the Arizona Diamondbacks
Country Roads Trust Co-Founder

Corporate Partners

Country Roads Trust Corporate Partner: Diversified Energy
Country Roads Trust Corporate Partner: Encova
Country Roads Trust Corporate Partner: MVB Bank
Country Roads Trust Corporate Partner: Par Mar Stores
Country Roads Trust Corporate Partner: United Bank
Country Roads Trust Corporate Partner: Allied Health South
View All Corporate Sponsors

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