Country Roads Trust

100% OF PROCEEDS GO TO ATHLETES

Country Roads Trust is an exclusive member-driven marketplace that provides one-of-a-kind benefits to West Virginia fans and connects them to the program and players like never before through Name, Image, & Likeness (NIL) opportunities, allowing our student-athletes to monetize their individual and collective brands.

PARTNERSHIP

We facilitate partnerships between business owners, student-athletes, and the local community.

SUPPORT

We aim to give all student athletes an opportunity to achieve excellence in NIL while preparing them for life after sports.

CONTRIBUTION

Our goal is to enhance the experience of West Virginia University student-athletes both on and off the field.

COMMUNITY

Build relationships between student-athletes, business owners and Mountaineer Nation.

Connect. Support. Inspire. Welcome to a new era of college athletics.

College sports fans have always wanted to support and interact with their favorite athletes. The athletes have always wanted to engage with the fans and grow their own personal brands. Both sides are unsure of how, exactly, to make that happen within the confines of NIL law.

That’s where Country Roads Trust comes in.

Country Roads Trust is a fan club that connects athletes with fans while allowing the athletes to earn compensation for their name, image, and likeness. The Trust facilitates interactions between fans and athletes through a wide variety of platforms, including live interactive virtual interviews, in-person fan events, and even personalized birthday messages to fans from their favorite athletes.

At the heart of it all, Country Roads Trust unites fans with athletes in a way that has never been done before.

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“The changing landscape of college athletics makes Country Roads Trust a necessity. We want West Virginia University athletics to attract the very best, not only because of our fine land-grant institution, but because of top-notch NIL opportunities. As we all know, our Mountaineers deserve the very best.”

Oliver Luck

Former Athletic Director at West Virginia University

Country Roads Trust Co-Founder

“The college athletic world has never been more competitive, and the time has come for West Virginians across the board to step up and give our Mountaineer students the same – if not more – opportunities as others across the country.”