MORGANTOWN, W.Va. – Country Roads Trust, the leader for West Virginia University student-athletes in Name, Image and Likeness deals, is pleased to announce a membership platform for Mountaineer supporters after partnering with ReKT Global.
“Country Roads Trust is thrilled to partner with ReKT Global to help us provide a membership platform for the WVU fanbase,” said Trust general manager and COO Stephen Ford. “This allows WVU fans to have skin in the game in this new world of NIL and gives them access to a marketplace where they can engage with our student-athletes through live and virtual events, signed merchandise and exclusive athlete-generated content.”
ReKT Global is providing Country Roads Trust with its Xchange Factor Platform, an NIL industry leading technology solution custom-built to support NIL collectives. It is backed by almost two decades of delivering value exchanges for major brands and their premium insider programs for fans.
David Hickson, head of NIL for ReKT Global and the Xchange Factor Platform, said, “We are thrilled to partner with Country Roads Trust to power a world class NIL offering for West Virginia athletes, fans and supporters. We share their passion and focus on competing at the highest level by maximizing NIL opportunities to retain great athletes and ensure that all future athletes have unparalleled success.”
Mountaineer fans can get more information and sign up for the subscription service by going to join.countryroadstrust.com.
Country Roads Trust has the backing of an elite Athlete Advisory Team that consists of storied WVU sports legends Jerry West, Don Nehlen, Pat White, Darryl Talley, Da’Sean Butler, Mike Gansey, Ginny Thrasher, Pat McAfee, Jaida Lawrence Hart and Jedd Gyorko.
The Trust is aligned closely with the mission of WVU and committed to serving the student-athletes. Please see the entire website at www.countryroadstrust.com.
Contact: Amanda Ross Mazey